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There is, I think, a sort of innocent arrogance that comes with people who boldly claim that eating McDonald’s is straight up bad or an obvious step down from “real food.”

That’s not to say popularity guarantees quality, that every menu change is progress, or that there’s not plenty to criticise. But I do think authors of articles like this sometimes get a big hit from being subversive by playing into retro-idealist tropes. The nutritional equivalent of paleo influencers.

Such claims would suggest a huge global collective of the world’s most experienced eaters have been conned into fundamentally unhealthy food choices, which is a little amusing.


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