Yep, the only way to convince companies to offer an API is to implement an agent that slowly but surely works around whatever trainwreck of a web experience they put in its way and then give them an option to make it smoother by offering an AI.

See: mobile websites. They sucked so badly that "desktop internet, not mobile internet" was a big selling point of the original iPhone. Then, once mobile had enough market share to "set the terms," we went back to having special mobile versions (or even mobile-first), but this time it didn't suck. Part of that was tech, but most of it was mobile acquiring a critical mass of marketshare, and the winner of the mobile wars won using an all-important temporary workaround stepping stone that solved the chicken-egg problem.