I wrote about how good skills are... but pointed out the flaws in MCP at the same time. Anthropic have invested way more in MCP.
I called out Claude Haiku 4.5 as being more expensive than previous Haiku models when the thing I was hoping for was something that was price competitive with GPT-5 Mini/Nano and Gemini Flash Lite.
NVIDIA sent me a review unit of their Spark and I wrote about how hard it was to get CUDA and Arm working together.
OpenAI invited me to DevDay and I published a GPT-5 Pro pelican that took 6 minutes and cost $1.10 cents, plus made fun of their terrible track record for announcing and then failing to ship revenue sharing on a livestream: https://www.youtube.com/live/M6paPiur4yQ?si=XXKkIKY2J71QCJKW...
The reason I get invited to stuff is that I'm a trusted independent voice in the space. The labs appear smart enough not to expect me to throw away my credibility for a free event ticket or early preview access to their launches.
More importantly: I don't value early access or event invitations very highly. If a lab stopped inviting me to stuff it really wouldn't affect me much at all. Might even help give me some space to focus on other things!
I don't particularly try to be unbiased because I don't think that's an achievable goal. What I aim for instead is honesty and truthfulness. I try very hard not to put false information out into the world, and when I do that I work hard to retract it - here's a recent example: https://simonwillison.net/2025/Oct/7/gemini-25-computer-use-...
I'm also take care to disclose things that could potentially influence my coverage, even if I don't personally think they influenced what I wrote.
What matters most to me is that I have an audience who finds me credible and trusts me not to mislead them, either accidentally or on purpose.
That's why I'm defensive against accusations of being a paid shill, which crop up on almost a weekly basis at this point.
Are we going to have a break out the dictionaries again?