There are lies, damn lies, and statistics. Let's say you define top 10% of copilot using companies as excellent. By definition 90% of companies are below that benchmark and can use that to justify more AI investment. The subtle part of this is that it is dynamic. As companies use AI more top 10% is going to keep shifting up creating an AI race.
Imagine going to Ignite and talking to your counterparts in a bunch of other companies. Then you realize that you've all got the same percentage of utilization. :)
Somehow, I'm confident the result will almost always be that other companies are using it more.