"Umberg’s bill faced resistance from Hollywood giants this summer. The Motion Picture Association and Streaming Innovators Alliance, which together represent entertainment conglomerates including Disney, Paramount, Amazon and Netflix, initially opposed the law, arguing that streaming ads come from multiple different sources and are hard to control. The MPA claimed in-house audio engineers were already working on a fix and needed time to solve the issue without facing legal threats. However, the group dropped its opposition after Umberg added legal provisions shielding streamers from lawsuits brought by private parties, leaving enforcement up to the state attorney general’s office. The amended bill passed California’s state Legislature with overwhelming support from Democrats and Republicans."[1]

Wouldn't be shocked if it was a huge nothingburger enforcement wise.

[1] https://www.politico.com/news/2025/10/06/dial-it-down-califo...