Goals of modern life do not seem to include improving human health. The main goal is to just keep pushing the boundaries of every trend as hard as possible and let it take us wherever it goes. Pushing the trends blindly, gives a selling opportunity. We really don't care about where we end up with the trends. It's like an evolving picture where multiple artists keep extending the curvy lines in weirdest ways on all the fringes of the picture and call their part a great art. There is no one who looks at the full picture.