ARM largely built and shipped it on their own. Cortex cores were the first real world implementation. Pushing ARM to care about it as a security feature instead of only a bug finding feature is something Apple and Google are probably responsible for doing. Pixels are not the only Android devices making MTE but were the first to take advantage of the CPU support by actually setting it up and making it available for use. There are other Android devices doing that now too.

Qualcomm has to make their own implementation which has significantly delayed widespread availability. Exynos and MediaTek have it though.