Yeah it's not clear to me how many of his shares he sold but it seemed to be a substantial chunk.
The board seemed to be pretty anti-Amelio already so it wasn't clear to my why Steve _needed_ to sell these shares.
The board seemed to be pretty anti-Amelio already so it wasn't clear to my why Steve _needed_ to sell these shares.
- 12–16 May 1997 - Jobs at WWDC pitches the “network computer” idea (at the San Jose Convention Center)
- June 1997 - Steve Jobs anonymously sells 1.5 million of his Apple shares for $22.5m.
In that same WWDC video, Steve literally tells the audience:"When you get up in the morning and you see the press is selling apple short, go ahead and buy some shares, y'know. That's what I would do. That's what I have done!"
https://youtu.be/_LsvdlaF5_k?t=553
But now we know, only a month later he dumped it, and presumably a man as cunning as Steve did it with the purpose of rattling the board a little bit, just to get them amenable to the idea of a change of leadership? Or maybe cashing out while he could in the scenario that apple couldn't be saved? in any case, he literally just told everyone to buy!