They’ve been using hollow core fiber (and funding research into it) for nearly a decade. I know it goes back further than the 2017 spinoff mentioned in the article, but https://optics.org/news/11/9/52 talks about it a bit.
then you have online video games. increasing the area where you can get good connections increase quadratically (or more, if we hit step function = big city get in range) the viability of niche multiplayer video games and it is thus a boost to creativity.
there are probably many more niches... (need to think of reachable area, quadratic, instead of 1-to-1 link linear)
I've often wondered if for HFT or similar it might be worth pointing a particle accelerator at the floor and going for direct-line transit times. I'm fairly sure that this is theoretically possible, but no idea if the engineering challenge is beyond reach for use as a communication link.
Problem is you'd drop more packets than IP over pigeons.
Almost all of them deploy their strategies within exchange colo's already
Getting data to literally the other side of the globe currently takes about 100 milliseconds. How many truly novel applications open up by that latency dropping to 66ms?
For short-distance stuff the latency is already low enough to be practically realtime. For long-distance stuff we're already fast enough for human-level applications (like video chat), but it's not dropping enough for computer-level applications (like synchronous database replication).
I'm sure some HFT traders are going to make an absolute fortune, but I doubt it'll have a huge impact for most other people.