> Their systems have unique features and value proposition nobody else is offering so they can charge more than competitors.
But that also puts them out of the market of users where those unique features would be a selling point but are not required which is probably much bigger.
dangus
Yes, that’s the idea. Dell and HP cover the much bigger market. If you don’t need unique features there are other choices on the market. Framework is filling a previously unmet demand.
It could certainly be called a niche but they have been doing quite well for themselves in that space.
But that also puts them out of the market of users where those unique features would be a selling point but are not required which is probably much bigger.