Did you think that Google would just casually allow their business to be disrupted without using the technology to improve the business and also protecting their revenue?
Both Meta and Google have indicated that they see Generative AI as a way to vertically integrate within the ad space, disrupting marketing teams, copyrighters, and other jobs who monitor or improve ad performance.
Also FWIW, I would suspect that the majority of Google engineers don't work on an ad system, and probably don't even work on a profitable product line.
Did you think that Google would just casually allow their business to be disrupted without using the technology to improve the business and also protecting their revenue?
Both Meta and Google have indicated that they see Generative AI as a way to vertically integrate within the ad space, disrupting marketing teams, copyrighters, and other jobs who monitor or improve ad performance.
Also FWIW, I would suspect that the majority of Google engineers don't work on an ad system, and probably don't even work on a profitable product line.