Sure, but you don't have to build your DC at the place that has the cheapest bid.
You just need to make them think you might not build somewhere else unless they sweeten the deal.
Hopefully this just means that governments have wisened up to the fact that a gazillion DCs are going to be built so if you pass on Meta you can just pickup Google's.
You bet Meta asked for incentives, but sometimes a guarantee of future power capacity, fast permitting, or ideal locations are worth more than the incentives the state could afford.