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A friend mentioned this to me yesterday :

https://en.wikipedia.org/wiki/Barnum_effect

"The Barnum effect, also called the Forer effect or, less commonly, the Barnum–Forer effect, is a common psychological phenomenon whereby individuals give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them, yet which are in fact vague and general enough to apply to a broad range of people"


Even more so if those personality descriptors are generally positive. This is why people love personality tests, "What Harry Potter Character Are You", etc. Narcissism is built into our DNA.

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