You can feel that if you want, but the data is clear: 73% of Americans are overweight. Its not easy to lose weight. Managing caloric intake is hard. Eating the right things is hard. Activity is hard. Suggesting that structured systems, backed by science, which help achieve these goals are unnecessary conveniently ignores both the reality of America's weight issue, and the myriad of success stories many individuals have had leveraging these structured systems to meet their goals.