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Even if you knew every FAANG in existence that would account for a very small fraction of the population. It might be true for this class, but you can't expect everyone to be a able to retire by 40.

Even if everybody could, they wouldn't because they are immersed in a culture that celebrated consumerism at every instance. You can't just turn a switch and now you live self-sustainably.


My assumption here is that FAANG employees are not fundamentally different from the rest of the populace along that particular dimension (desire to inflate lifestyle). I chose them in particular to demonstrate that even when we have the choice, we can easily opt not to take it. Of course many do not have that choice.

And yes, I agree with your second paragraph. "The culture" celebrates it — but that culture is not violently enforced top-down by a handful of people twirling mustaches. We all participate in our own little ways — and the more of us that step off the treadmill, the less those messages find footing, in a virtuous cycle. Again, it's not about blame. But for those of us who have the capacity and desire to decondition ourselves, it's very much worth doing. It can affect the feedback loop more powerfully than we think.

> I chose them in particular to demonstrate that even when we have the choice, we can easily opt not to take it.

I see now. But I still think it's a side effect of what society currently celebrates which is consumerism.

> but that culture is not violently enforced top-down by a handful of people twirling mustaches

That's assuming it's the only way to force a population into a specific behaviour, by force. It's actually the least effective method in my opinion. There is also the digital panopticon.

Blame and victim is just a way to give structure to the world. It's not essential. Not even in violence, in the Roman republic it was very well accepted to put women and children to the sword when pillaging a city.

And sure, all changes start in the private sphere, even if it's a more general movement in society. If people stop buying stuff, there is someone consciously or not choosing not to buy that specific thing.

I just think that it's the same with clothing. If you leave for the people to choose not to buy clothing made by slaving children that's just not going to happen if they cost a fraction of clothing made otherwise. It's also not a matter of prohibition because that goes against people's individual freedom to choose. You just have to give society enough time so that it gravitates towards willing to choose differently, meanwhile advocating for the change you want to see in your immediate community.

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