I think "insular rural folk" are often literate enough to see highfalutin dick-bags like yourself coming and don't want to be associated with that level of disdainful pretense.

I work in project management for a massive multi-national, about as "businessy business" as you can get, and my moon-shining, hog-raising cousins give me shit for being a sellout (we grew up showing and milking cows together) but we all still can sense a vibe about "certain types from the big city" that's more about respect and shared culture that any sort of financial, social, political, or other illiteracy/incompetence.