My hunch is that you'll find more fans of Apple's color profile than detractors. This particular shot may have done it badly (to your eyes, some people prefer the more saturated look) but as a whole I have my doubts.

Color profiles vary per body at the least and are variable based on what post processing you do. I can load up Adobe Vivid and it'll look completely different than Adobe Portrait.

Shoot a Canon, Sony, and Fuji in JPG on the same scene (so same focal length and DOF) and auto white balance. Each body will output a different image.