> Camera makers also started to incorporate in-camera editing features on vlogger targeted models.
DSLRs had in camera lighting correction during shooting and post-processing since 2016 or so [0].
[0]: https://www.nikonimgsupport.com/eu/BV_article?articleNo=0000...
This is about skin smoothing anf other stuff. See under filter and self shot:
https://www.panasonic.com/uk/consumer/cameras-camcorders/lum...
Star filter is especially funny since it's used in k-drama opening/closing sequences.
G100 is introduced in 2020, and is a mirrorless camera with significantly higher processing power. D-Lighting and other similar post processing stuff came at least half a decade before.
Modern cameras like Nikon Z6/III can also do similar processing on camera during shoots to reduce post-processing load after the shoots to accelerate the production pipeline.
Faces became different on different camera phone. I don't think this will stop. I think it will only get worse and everything will be fake like what Samsung did when you are taking a Moon photo it just outright substitute it with a stock photo since they assume the moon looks the same everywhere humans will use their phone.
The phone processing is lagely shaped by social media culture. Camera makers also started to incorporate in-camera editing features on vlogger targeted models.