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AI is one sharp tool cutting slices from the old internet. But perpetrators have used different tools from the start: SEO spam, algorithmic feeds, embrace/extend/extinguish, building moats, the attention economy, and many others. AI is just the next newfangled sharp tool.

In other words, I don't think that AI is killing the web.

It's being profit-oriented and running amok in an unleashed way. It's prisoner's dilemma. You know, if you don't do it then someone else will do it and you lose. Enshittification is one consequence. The internet experienced it from the beginning. But only about fifteen years ago companies learnt how to squeeze the last drop out and, like in the tragedy of the commons, everybody is worse off.

And what's the most catastrophic? People are confused. They look at the tools but not at some famous people behind these rampages. Of course as leaders they just optimize the hell out of the internet with the target that their companies thrive. But in doing so they cause heavy damage.


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