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mrcwinn parent
Don't worry, Apple just cares so hard about customers. This F1 ad is good for us.
wronglebowski
The line must go up, forever. No matter the cost.
m463
I don't think forever...

There has got to be a "laffer curve" for "attention tax" revenue.

Mistletoe
I will go to the F1 movie playing this sweet U2 song that came on my phone.
jajuuka
"The ad is there to protect your privacy. We really care about your privacy. We promise."
ASalazarMX
Consider it another emotionally engaging experience.
OsrsNeedsf2P
Apple wouldn't have placed the ad if they didn't do the analysis to determine (most) users wouldn't mind. This isn't some intern adding it as a summer project; these decisions go through large rounds of discussions at any FAANG company.
magicalist
> they didn't do the analysis to determine (most) users wouldn't mind.

Wouldn't mind enough, to be clear.

And I think you're giving too much magical credit to FAANGs, they measure things the same way as everyone else. It could very well be that this was a relatively innocuous test to see how much users would mind more in the future.

wkat4242
> these decisions go through large rounds of discussions at any FAANG company.

"We figure we can fill up to 80% of the user's field of view with ads before inducing seizures" was a very apt description of such discussions (Ready Player One the movie)

gommm
They pushed the U2 album a few years ago and had that blow over their face when they realized that people actually did mind. And when it comes to doing the analysis, how do they determine that users don't mind? Focus groups?

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