At this point in time, I do not feel like anyone is making an app just to make it convenient for users. There is the whole gamefication and trying to increase dwell time while including as many trackers as possible to collect user data. Otherwise, they'd just have their website with the same functionality. Also, if it were just a user factor, they wouldn't be pushing as aggressively either. At this point, they feel like they are losing money and that can only mean tracking users.