Brand hijacking got to be so bad with so many sellers complaining that Amazon finally did something about it ... kind of. Quoting an Amazon employee in the Seller Central forum:
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
- Create a case to Seller Support
- Public Notice Form if you are not registered in Brand Registry
- Report Abuse
- Report a Violation (if you are registered in Brand Registry)
For a normal company, one would expect that a single report using any of these methods would be enough to launch an investigation and right the wrong. Nope.
I don't know if it's Amazon's poorly designed automated seller support, or overwhelmed support staff unable to deal with the problem, but regardless the burden is on sellers to "exhaust" all of these options before posting a semi-public plea for help on the Seller Central forums. This apparently will trigger an actual investigation (https://sellercentral.amazon.com/seller-forums/discussions/t...).
If you have experienced an incorrect change in the brand name of an ASIN, please exhaust these self-service options below first:
- Create a case to Seller Support
- Public Notice Form if you are not registered in Brand Registry
- Report Abuse
- Report a Violation (if you are registered in Brand Registry)
For a normal company, one would expect that a single report using any of these methods would be enough to launch an investigation and right the wrong. Nope.
I don't know if it's Amazon's poorly designed automated seller support, or overwhelmed support staff unable to deal with the problem, but regardless the burden is on sellers to "exhaust" all of these options before posting a semi-public plea for help on the Seller Central forums. This apparently will trigger an actual investigation (https://sellercentral.amazon.com/seller-forums/discussions/t...).