WA parent
Nintendo and Lego are on the same level when it comes to sue people for trademark violations. There are several cease-and-desist orders against YouTubers for calling no-name bricks legos.
I don't know why, but the US invention "legos" is incredibly grating.
Its like a whole country called spaghetti "basgetti" as kids and just went with it.
This is how I feel when I hear or see people use the word “maths”, but I simply accept the cultural differences in language.
Though I don’t think throwing an “s” on a word to make it plural, even if technically incorrect, is on the same level as “basgetti”. Adding an “s” to words to make them plural, is generally a good rule, there are just some exceptions, and not that many people are deep enough into Lego to know it’s one of those exceptions.
"Lego" is Danish origin.
"leg godt" = "play good"
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What your word of choice? "Miniature building blocks"?
Not really a US invention, pretty sure countless other languages will transform the word the same way. I know mine does, being an agglutinative one.
Off-brand toy bricks are a direct threat to LEGO's bottom line, which is in the business of selling toy bricks, and only has its popularity as a moat.
Copies of old LEGO games floating around online are effectively just free LEGO advertising, so the situation may be quite different here.
Probably because they are "lego bricks", not "legos", in the same way that you don't call a bag of rice "rices"