Our soldiers were, politely, referred to as Tommies by German soldiers during WW1 onwards. The Wehrmacht had all sorts of other names for them too!
But via my personal experiences in the late 90s, I recall search engines working just fine (eg, Alta Vista) then slowly degrading, then one day they were just completely useless. I mean, any search term would just returned page after page of spammy links. You could find nothing, ever.
There was Yahoo's curated list, with lots of volunteers keeping it going, but it had dead links, and was always a tiny tiny fraction of what was out there.
Just a few years later Google appeared, which at the time was absolutely gob smacking insanely good. It was no contest. Yet even this nascent google didn't have a large portion of the web, I remember people trying to get their links on larger sites so Google could find them. I think Google even had a submit link page too? Not sure when that appeared.
So I can imagine in this time period, someone might have had a list of links they found and spread by email. I remember using the 'bookmark' function of my browser a lot, it was easier than searching.
Its half-dozen or so robo-players made the game come to life.
They all bantered back and forth, made pop culture references, etc., got vindictive...
I printed physical cards, made a Geocities website for it (still zombie-mode on "oocities"!), learned Photoshop just so I could make my own higher-fidelity cards, and when I finally learned to program I started on a new version only to get a Cease and Desist from Mattel. Heh.
Meanwhile, I and a couple other fans tracked down the original authors via a Yahoo Groups channel and learned about the original game...
... good times.
See also https://en.wikipedia.org/wiki/Non-Internet_email_address
We used CuteHTML as our ""IDE"" and then the daily HTML was backed up to floppy and placed in a filing cabinet.