Free market and money vote and yadda yadda yadda requires consumers to be aware of and mobilize on boycotts. If we want competition, anti-consumer practices to disappear, price transparency, privacy, and on and on, then we need to be willing to mobilize on a boycott on the grounds of ethics or morality.

We all have this theory of the invisible hand and market dynamics but as soon as people actually, you know, practice that then we get a sour taste in our mouth. The truth is cancel culture, or whatever you want to call it, is fundamental to capitalist economies in a classical sense.