>Revenue
Profit, profit, profit. It was a standalone full-price expansion of an existing game. They made stupid money on that release.
I hear you, but that's really not where their heart is:
https://sccgmanagement.com/sccg-news/2025/5/15/sega-sammy-se...
> Sega Sammy’s new gaming division, which started in mid-2024, became a standout performer. This part of the business includes the US-focused slot machine company Sega Sammy Creation investments in online gaming, and a 45% stake in Paradise City, an integrated resort in South Korea. The division brought in ¥5.4 billion ($36.4 million) in sales and turned a profit, with an EBITDA of ¥1 billion ($6.7 million).
If they sold 7 million units at $50 each, of a game that had already been profitable in its original form, then their take-home has to be all of 2% for profit to equal that EBITDA. I'm unconvinced it's as small beans as you're making it out to be.
Persona 5 Royal is for all intent and purpose, a side hustle.
https://www.segasammy.co.jp/cms/wp-content/uploads/pdf/en/ir...