> On the consumer side, almost certainly not. Nvidia is a HUGE brand name, it doesn't matter how good and cheap AMD makes their consumer GPUs, people will buy Nvidia GPUs for the brand and prebuilts will stick with Nvidia for the name.
I think that AMD could do it, but they choose not to. If you look at their most recent lineup of cards (various SKUs of 9070 and 9060), they are not so much better than Nvidia at each price point that they are a must buy. They even released an outright bad card a few weeks ago (9060 8 GB). I assume that the rationale is that even if they could somehow dominate the gamer market, that is peanuts compared to the potential in AI.
I think that AMD could do it, but they choose not to. If you look at their most recent lineup of cards (various SKUs of 9070 and 9060), they are not so much better than Nvidia at each price point that they are a must buy. They even released an outright bad card a few weeks ago (9060 8 GB). I assume that the rationale is that even if they could somehow dominate the gamer market, that is peanuts compared to the potential in AI.