I sometimes think that "track record" is the main value of Google and Apple. They have been around for decades, and except in their own interest to collect data for themselves, I am not aware of any blatant privacy violations of these companies. And one can hope that in their own interest, they keep it that way. That's not great, but it's better than the other companies.

I don't see how any company can compete with this unless they somehow figure out how to make a vastly superior product.