some_random parent
Do you typically make your tech choices based on who they have modeling them in ads?
The entire history of advertising would indicate that a lot of people do make choices, especially fashion related, based on being modeled by beautiful famous people with established parasocial relationships with their audience.
Whether or not we want to admit it, people definitely make tech choices based off how cool the people in the ads look. To deny that would be to deny the effectiveness of marketing.