As an Apple user myself, I still find it really hard to watch official Apple presentations because they’re so full of stupid adjectives that make their products sound like divine intervention when in reality they were just built to look “cool”.

I mean, I get the need to promote things in a favourable light. But Apples language sets off my “bullshit detectors” with every sentence they utter.

It’s no wonder they polarise people like a religious cult.