Eh, I'd say part of the problem with modern life is there is so many choices. Just go to a restaurant with 50 choices and one with 5, the experience with 5 choices is generally much easier and you're less likely to feel that you've made a bad choice.

I feel this is what trends are for a lot of people. Narrowing down the almost unlimited number of choices you have to something simple. But eventually the novelty wears off and people move on.