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It's a font that morphes the text fragment "am-" into the curly dash using a ligature.

https://chriscoyier.net/2025/05/10/the-am-dash/

But that won't help for long. If the Amdash becomes popular, then AI will pick it up, because "am-" is just a text fragment and AI can learn to produce it.

Even worse if a future version of Unicode adopts the Amdash, then nothing will stop AI.

Or the opposite happens as one already said here: Nobody will use the Amdash.


According to Unicode's tenets, if it was used to any great degree then they are obligated to support it, are they not? Their mission is to make it possible to encode any writing glyph humans have ever used to communicate in writing or so I thought.
Yes, there's an obvious negative feedback loop to the effectiveness of this. The designer can't have realised that all symbols are just as opaque as any others to an LLM.

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