Loyalty to a company is broken because companies are typically too big.

Loyalty to people still has significant returns, _especially_ when you are specific with what you want and take control of how your interactions should work.

When I started my own business, a few-times-former employer became a client. The way they interacted with me changed dramatically overnight -- the CxOs treated me as a peer versus an employee. Was very strange to experience and a very welcome change.