Apocryphon parent
Perhaps it should be refined to say that "profit-oriented things" that view existence as purely transactions don't deserve loyalty.
Sports franchises are the ultimate trick, in that they are profit-oriented, yet they somehow play on our tribal nature and fool us into forgetting about the profit part.
I guess you could argue the same for a church.
Thanks to the financialization of everything, perhaps the same can be said of colleges and universities!
Definitely. Universities keep asking for money even after you've completed the transaction. We wear the shirt and tout our pride. Win the hearts and minds. Perfect marketing play.