In the US, Apple has done an all time great job marketing their products.

I don't think there is much more too it. "If I didn't buy Apple it would hurt my career". Obviously, completely absurd but how else can you grow a company to be worth 3.3 trillion selling tech gadgets at a massive premium.

It is easy to convince oneself too that this marketing is factual reality after spending so much money too. I mean that new iphone wasn't an expense, it was a career investment!