I don't mind paying $700 if $700 is the face value of the ticket. You're acting like I'm against first-come, first-serve. I am not. I am fine with it. I'm fine waking up at 3AM to buy a ticket. What I'm not okay with are bots and bullshit.
Face value is arbitrary and has nothing to do with the real value of the ticket.
Yes, but it has everything to do with the value not being extracted by middle-men who provide questionable value in the whole process.
They can't be both. The value of the ticket is just high. Either you pay in time, or money. Your enemy isn't ticketmaster, it's the 100,000 people who want to go to a 1,000 person venue.