> Coasting is exactly how I'd describe increase revenue by 6x in 10 years. "Coasting."
Again: inertia and network-effect.
> It's a massive success as a company.
Undoubtedly. And they appear to be great at not failing. Like any bureaucracy, that works until it doesn't. What new markets have they created or taken over in the past 10 years?
> Are they though? Why is TikTok a thing if Google is so great at what they do?
So your bar for success is having a perceptual monopoly on the whole world? Or just the digital world?
You're jumping to mental gymnastic to not acknowledge that Google has consistently grown while being highly profitable. It's a massive success as a company.