On other side one has to ask does not doing this work out? Spend lot of money making product and giving it out free. With no proper realistic plan how to make money at sufficient scale with it. Free money runs out what you do next? This or just simply die?

Sure, the goal of a company is profit not market share. Plenty of businesses that couldn't make money while expanding make all their money over the years or decades it takes to drive all the customers away.

I was wondering that also. Didn't they learn anything from elastic doing the same and backtracking?