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I am actively working in this area from a wrapper application perspective. In general, tools that generate video are not sufficient on their own. They are likely to be used as part of some larger video-production workflow.

One drawback of tools like runway (and midjourney) is the lack of an API allowing integration into products. I would love to re-sell your service to my clients as part of a larger offering. Is this something you plan to offer?

The examples are very promising by the way.


I agree, I think power users are happy to go to specific platforms, but APIs open up more use cases that can reach a broader audience. What kind of application would you use it for? We don't have specific plans at the moment, but are gauging interest.
I'm looking to create an end-to-end story telling interface. I'm currently working on the MVP and my plan was just to generate the prompts and then require users to manually paste those prompts into the interfaces of products that don't support APIs and then re-upload the results. This is so far below ideal that I'm not sure it will sell at all. It is especially difficult if one tries to imagine a mobile client. Given the state of the industry it may be acceptable for a while, but ideally I can just charge some additional margin on top of existing services and package that as credits (monthly plan + extras).

Consider all of the assets someone would have to generate for a 1 minute video. Lets assume 12 clips of 5 seconds each. First they may have to generate a script (claude/openai). They will have to generate text audio and background/music audio (suno/udio). They probably have to generate the images (runway/midjourney/flux/etc) which they will feed into a img2vid product (infinity/runway/kling/etc). Then they need to do basic editing like trimming clip lengths. They made need to add text/captions and image overlays. Then they want to upload it to TikTok/YouTube/Instagram/etc (including all of the metadata for that). Then they will want to track performance, etc.

That is a lot of UI, workflows, etc. I don't think a company such as yours will want to provide all of that glue. And consumers are going to want choice (e.g. access to their favorite image gen, their favorite text-to-speech).

Happy to talk more if you are interested. I'm at the prototype stage currently. As an example, consider the next logical step for an app like https://autoshorts.ai/

I am doing this in a semi-automated way right now based on a voiceover of me speaking.

It would be very useful to have API access to Infinity to automate the creation of a talking head avatar.

Makes sense, thank you!
Hopping onto the original comment - I am building an video creation platform focused on providing accessible education to the masses in developing countries. Would love to integrate something like this into our platform. Would love to pay for an API access and so will so many others. Please consider opening API, you would make lot of money right now which can be used for your future plans.
Cool use case! Thanks for sharing your thoughts.

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