I've been a (somewhat successful) advocate of similar approaches at the automakers I've worked for, but it's not as simple as the article makes it sound. Individual components in each "zone" can have different reliability requirements, for example. They also might be produced by different suppliers, or only be present on certain models / trims.

Rivian is able to do this because they're taking advantage of modern heterogenous processors and they haven't made the mistake of outsourcing almost all of their software capabilities to tier 1,2,3 suppliers. Legacy OEMs find it much more difficult to adopt, especially once the institutional inertia takes over.