Personally I like Hames Joffman a bit more, but he's not posting as frequently any more.

Jokes aside, another endorsement from James. He's an absolute coffee weirdo, and he knows it, and he embraces it. The equipment and ingredients that he buys is so out of touch with my reality it can't even compare, yet I watch his videos.

I like his content because he does not take himself seriously, which is always a good sign to me. And because he's very pragmatic. Even though he takes snobbery to the next level, he will always sniff at a new product if it is complicated to use, because like me, his primary need for coffee is to overcome morning grogginess, and he does not want to faff about during that time.

The video on how he won it is very good and probably would be interesting for any competitive sport or craft. Recommend that.

Yeah, that's cool. As someone who fell down this rabbit hole well over a decade ago, complete with a history of my own large storage bins for green beans, multiple roasters, thousands spent in makers, etc... Yet, today, my most used preparation methods are an AeroPress or a Chemex pour over, albeit with hand-ground beans that a friend and neighbor roasts... I just don't think I want to hear 2 minutes of useful information from watching 25 minutes of videos (between the 2 that are linked here).