Yup. nVidia wants those fat compute center checks to keep coming in. It's an unsaturated market, unlike gaming consoles, home gaming PCs, and design/production workstations. They got a taste of that blockchain dollar, and now AI looks to double down on the demand.
The best solution is to have the industry eat their dogfood.
I also see this as the main reason. GPU drivers for Linux, as far as I know, were just a niche use case, maybe CUDA planted a small seed, and the AI hype is the flower. Now the industry, not the users, demand drivers, so this became a demanded feature instead of a niche user wish.
A bit sad, but hey, welcome anyways.
So my guess is it's to do with LLMs. They are all in on AI, and having more of their code be part of training sets could make tools like ChatGPT/Claude/Copilot better at generating code for Nvidia GPUs.