That's not how most people think. JCPenny tried removing discounts and clearance sales so they could say "what you see is the real price" and it was a disaster. Most people aren't doing the mental math to decide what's actually more expensive.
https://www.cnn.com/2018/09/27/business/jcpenney-history/ind...
"No hidden costs. Service included. No tips expected. What you seen on the menu is the real price"
I'd be inclined to choose such a place as a tourist from Europe, who's accustomed to tipping being optional.