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You can be against these changes without immediately bending over for megacorps.

Certainly. Although megacorps at least still have some incentives to compete with each other and therefore try to appease the consumers. Unfortunately the EU does not.
There isn’t much incentive for them to compete. They have demonstrated numerous times they would gladly work together and not compete openly if it were entirely legal. Non compete clauses are an example of this. Additionally, as we’ve seen with asbestos & lead use in personal care and beauty products after it was demonstrated to be horribly toxic, many corporations would gladly even kill their own customers as long as they got paid first.

That is to say, megacorps have way too much power and access and this must be globally curtailed. To achieve such a goal the EU cannot be going forward with these changes that put more power into the hands of megacorps who will have no problem complying, as they do in China.

> There isn’t much incentive for them to compete

Sure but privacy is still a selling point (e.g. Apple has different incentives than ad companies like Google and (regardless of how abusive their policies regarding app publishing are) was pushing the industry towards a positive direct on their own).

> achieve such a goal the EU cannot be going forward with these changes that put more power into the hands of megacorps who will have no problem complying, as they do in China.

I don't see how this policy specifically is putting more power into the hands of megacorps, it's hardly something they ever really wanted (even if it's certainly not a hill they are willing to die on). Don't get me wrong, their power needs to be curtailed but I just don't see how can we get just the DMA but no Chat Control (it's not like the EU bureaucrats are driven by anything besides self interest, they might get some things right now and then but IMHO consumers generally have more real direct influence on what the megacorps are doing than them).

The corporations want to grow and eat each other's lunch. They'll cooperate for short periods of time when there's only a handful of them and it's feasible to pull it off. But long-term, in any pair of megacorps, one will always grow at the expense of the other.

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