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Note that the post is about 'creating content'. Of course what they want is 'engagement'.

If you actually have something to say about a subject you care about, the term is not 'creating content'.


not from your perspective. but from the viewpoint of the platform, it is just more content
> from the viewpoint of the platform

The post wasn’t written by a (person who works for a) platform, it was written by a user of it.

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