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Not OP, but in my daily carry bag I bring: a camera, books, notepad with pencils, and my iPhone.

I carry those other things because I value photography and the phone can’t replace the tactile experience of writing on paper or turning the pages of a book.

I own an aging iPad and will probably buy this new one, but strongly disliked the ad because it seems to be signaling that those things I value are being replaced by the iPad. In a sense, they said the quiet part out loud.


Oh, so you're option three, you just got everything, lol.

I actually liked the ad, and I like the underlying message of the iPad being a simile for all those things. Consider a situation where you have a limited budget, let's say you're a teen and you only get one birthday present. Me personally, I'd get an iPad or a similar device, as that's the single thing that will maximize my fun, out of all other options.

(emphasis on thing, please don't come back at me with the "I'd rather have friends" strawman, you can have friends and an iPad)

Yeah, that makes me sad. You can get a really nice guitar and camera for the price of an iPad, and I suspect most people learn a lot less about music and photography with an iPad than a guitar and a camera.

I get that people want the powerful shiny thing. I do too, I work in tech. I think it's done something dangerous to my brain though...

There's probably billions of guitars and cameras around the world just gathering dust. (With some particular exceptions) the gear doesn't make the artist.
I'm sure you're right, but I don't think the quality of the device matters, I think it's the intent. An iPad is a generalist device, it's a portal to the world. A guitar is an instrument, it makes music and little else.

As someone proficient with both guitar and digital music production, I find that I make better music with physical instruments. I spend most of my time making digital music watching YouTube videos about production tricks... I'm sure some people have more willpower than I who can focus their energy productively, but I don't think that's most people's natural state.

I guess what I'm saying is that in retrospect, if I could give a guitar or an iPad to my 12 year old self, I'd choose the guitar again, no contest.

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