For me, it was more about the humanity represented by the objects than what company they came from. All of those objects are far more human-centered than the iPad. All of those objects were crafted and perfected over centuries - guitar forms, paint formulas, camera technology, etc. In a way it's representative of the much of human culture, and this add kinda says, yea, screw all that old crappy stuff. Look at our neat piece of glass that replaces all that humanity.

I get it, that's exactly their point. The iPad can do all of those things. But at a time when many creatives feel like AI is going to replace them or make their skills irrelevant, it's pretty tone deaf.

And also, it's far more likely that most of those objects were made by skilled craftsmen, even if they did work at a bigger company.