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>> people had a strong emotional reaction to this does kinda worry me.

It is more than the ad. Apple is a cornerstone of many people's lives. Their online existence, the bulk of their personhood these days, flows through apple systems. Apple is basically a quazi-partner. Such people feel they must react defensively, which is the root of fanboy culture. Such people therefore get very worried when they see unequivocal mistakes. A fanboy will then turn quickly, joining the anti crowd in an effort to correct the mistake asap. As soon as apple make sufficient recompense, they will return to the defensive. (See every mistake ever made by a K-pop star.)


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