Apple’s marketing tells us who they are proud to be. As someone who attempts to defend the AppStore fees and process as valuable, seeing this makes me question if Apple has gotten “too cool” to be a good steward.

So, while it may not feel like it to you, from those who have invested in the brand this is a betrayal and a real emotion.

Oh, and I get through the day just fine. It just reminds me to never relent on my values.