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How is this creating value for shareholders? They wasted a bunch of engineer and pm salaries building useless products that never made (and now never will make) any significant money.

But that's not how shareholder value is created. Shareholder value is created by press releases and hype, encouraging new people to buy the stock and drive up the price, not by building anything useful to society or long-term profitable.

So if Google Fit drove a hype cycle, it was successful.

Yes, and that is why stock in pets.com is so valuable and why Segway, Inc, sold for so much money when it sold.

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